Archive for category Media Monitoring

bluebytes launches ProPR- the first totally integrated media monitoring and analysis platform for PR and Communications

Let’s face it, the growing challenge a PR and Communication professional faces today is not able to devote enough time for building communication strategies and implementing them. What with 70% of the time spent in preparing reports, updating the client on media intelligence, analysing the media coverage and the most important- showcasing the effort put in by them, there is no time to play the role of a consultant.

Its a catch 20 situation- not able to consult the client dimishes the role of the PR professionals and reduces them to mere news dissiminators. On the other hand not showcasing the effort will lead to questions on ROI.

This is what the ProPR service launched by bluebytes is aimed at.

ProPR – sharp tools for effective communication, not only provides ready reports but also insights into the communication effectiveness. For the first time the users get a seamless integration with their daily news updates, search, analysis and reports.

The services under ProPR platform are:

Rooster- daily email news update service

ProSearch- web based news search, research and with news filter

ProAnalytics- web based automated real time analysis, with qualitiative analysis

ProCompare- web based automated real time share of voice analysis

ProReport- web based automated real time reports which include qualitative AVE

The ProPR  is a technology enabled platform which gives seamless single access to all the services.  Apart from this the users are in complete control to qualify their news through any service which immediately gets reflected across all the services.

Analyzing Key Messages and Categories form a unique offering within ProPR. PR professionals will know the difficulty and pain to prove their effort of getting the Key Messages in the news, with ProPR these are automated reports which are available at a click of a button.

To get more information on ProPR write to knowmore@bluebytes.info

Piyush Jain,

Business Head at Blue Bytes News Pvt Ltd

piyush@bluebytes.info www.bluebytes.info

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Time has come for PR agencies to use external expertise to keep clients happy

Happy Clients = Growth + Steady Revenue

One can’t doubt the above equation, but the question is – how can we keep our clients happy?

Now I am not going to discuss client strategies, media relations or crisis communication; I am not an expert at that. However if you are a PR agency, I’d like you to take a look also at how things are handled within your agency, and the effects it has on your deliverable to your clients- possibly leading to dissatisfied clients.

Clients seek a consultant in a partner and more so in a PR agency. The PR agency brings intellectual expertise on the table, else the client could hire few PR resources themselves to serve their need, isn’t it?

This being true, then take a look at how is the intellectual time of PR executives within the agency is invested? Quick estimates of the time spent by the executives suggest that 70 to 80 % of their time is spent on mundane activities that do not require their scale of intellect. These time consuming activities are- monitoring, news dissemination, news evaluation, preparing reports, research… I am sure some of you might want to add more to this list.

Now I am not suggesting that these activities are not important, infact they are critical, but they do take away a huge chunk of intellectual time of the executives.

Instead the clients would be better served if the executives invest time in –

–          Analyzing the report of the PR activities
–          Providing cerebral inputs to the clients
–          Strategic communication objective

But if the executive is spending more than 70% of their time in mundane activities, where is the time for them to analyze? This can only be possible if you use outside expert help instead of your people time.

Of course there are several agencies that have built processes internally to deal with these tasks, it is not as if they didn’t know of the problem. But only a handful of agencies have successfully been able to reduce the burden of mundane task from the executives and utilized their time more resourcefully. This is largely because of lack of economy of scale or lack of readily available technology to save time and effort.

To sum it up if PR agencies truly want to keep clients happy then they must seek external expertise for the critical yet laborious tasks of monitoring, analysis, reports, etc. This will not just increase the productivity and therefore more profits, but will also provide greater value to your clients.

Executive’s Total Intellectual time – Mundane activities = Happy Clients

This article is written by Piyush Jain, Business Head of bluebytes news pvt ltd. He can be contacted at piyush@bluebytes.info.

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